Resume

Experience

Principal Product Manager, Digital Experience — Everpure

Oct 2025 – Apr 2026

• Launched Pure1 Data Intelligence from concept to production, creating a new product category that maps databases (Oracle, MS SQL) to storage volumes for application-aware capacity planning.
• Defined and drove the Fusion Fleet Management program in Pure1, delivering fleet topology, administration, and array onboarding for 13,500+ customers.
• Authored the Next Generation Pure1 Platform vision, architecting the transition to real-time OTel-based observability and a unified intelligent platform layer.
• Expanded Pure1’s analytics coverage by defining requirements for Object Store Capacity Analytics for FlashArray, closing a key visibility gap for customers adopting object storage workloads.
• Championed innovation through hackathon leadership, building Pure1 Local (containerized Pure1 for darksite/air-gapped environments) and Pi by Pure (MCP-based intelligent control plane using AI to dynamically build UI), demonstrating hands-on technical depth with React and modern tooling.
• Built internal dashboards (Amplitude, Power BI) to track feature adoption, product KPIs, and customer engagement; used phonehome telemetry and usage analytics to prioritize roadmap and justify investment based on data-driven decisions.
• Drove Go-to-Market execution for multiple launches simultaneously: authored blog posts, ran internal TOIs, presented regularly at executive briefings (EBCs), partner forums, and internal tech conferences, directly influencing enterprise deal cycles.

Senior Product Manager — Everpure (formerly Pure Storage)

Mar 2024 – Oct 2025

• Identified a critical market gap in VMware cost visibility during the Broadcom acquisition upheaval. Conducted competitive and customer analysis that led to developing the Pure1 Virtualization Assessment from 0 to 1 in 3 months — a capability that helps customers optimize VMware clusters, consolidate underutilized hosts, and reduce licensing costs by up to 30%.
• Led strategic product roadmap planning across VM Analytics and capacity analytics, achieving a 30% reduction in time-to-market by restructuring requirements handoff processes and tightening the feedback loop between product, engineering, and UX.
• Designed and led the rollout of tailored Go-to-Market strategies that increased sales team efficiency by 40% and drove a 25% increase in revenue by equipping them with targeted use cases and robust sales support materials.
• Established data-driven product iteration cycles using Amplitude analytics, phonehome telemetry, and direct customer feedback to continuously refine VM Analytics and Virtualization Assessment features, driving measurable improvements in adoption and user engagement.

Senior Technical Product Specialist - Everpure (formerly Pure Storage)

Apr 2023 - Mar 2024

• Collaborated directly with engineering teams as the lead SME for VMware and Cloud technologies, guiding the design and development of five new cloud-based product features that aligned perfectly with customer needs, resulting in a 100% improvement in product adoption.
• Understanding the technical and business value of cloud solutions and spreading that knowledge to the community through in-person meetups, online webinars, and blogging.
• Developing partnerships with experts from other technical partner organisations to jointly build new solutions to help our customers.
• Influencing customers to fundamentally change their approach of migrating or managing storage on public clouds by introducing ways that Pure Storage can help.

Cloud Solutions Engineer - Everpure (formerly Pure Storage)

Apr 2021 - Apr 2023

• Served as the technical authority for Pure Cloud Block Store (CBS) across AWS and Azure, providing architecture guidance to enterprise customers designing hybrid and multi-cloud storage deployments.
• Pioneered new integration patterns between Cloud Block Store and native cloud services (AWS Outposts, Azure VMware Solution, cloud-native databases), identifying use cases that expanded CBS’s addressable market and unlocked net-new pipeline opportunities.
• Created technical enablement collateral including solution briefs, reference architectures, and integration guides that simplified complex cloud deployment scenarios, enabling field teams and partners to position CBS independently.
• Built and delivered training programs for field engineers, channel partners, and customers across EMEA, accelerating CBS adoption and establishing a repeatable enablement framework that scaled across the region.

Storage Solution Architect - Modern Systems and Technology

Jan 2018 - Sep 2019

• Prepared technical offers and presentations by responding to RFP/RFQ from clients and vendors, followed by writing high-level and low-level design documentation.
• Implemented and integrated Servers, Storage hardware and software projects.
• Leveraged shell scripting to automate tasks and maximize productivity.
• Collaborated with customers and vendors to ensure high-quality products that adhere to schedule timelines and meet budget guidelines.

Digital Security Officer - Hexa Connection (Volunteer)

Jun 2017 - Nov 2018

• Organized and conducted a digital security awareness workshop for activists and civil rights defenders, resulting in a well understanding of internet technologies and raising their awareness.
• Prepared contents and deliverables for a five-day workshop using PowerPoint slides and hands-on activities.
• Drafted and edited a digital security awareness guide and booklets.

Field Systems Engineer - Modern Systems and Technology

Mar 2015 - Jan 2018

• Provided on-site and remote technical support as level 1 responders, escalating cases and resolving tickets from different contracts by meeting SLA service level agreements.
• Effectively managed a team of 3 by creating daily tasks, communicating, and motivating to achieve high standards and KPI targets.
• Provided well-written handouts and final project documentation, including implementation plans and user acceptance tests.
• Proposed and executed migration from physical Windows 2003 to virtual Windows 2016 exchange and file servers on VMware platform, leading to increased security, scalability, and efficiency.
• Performed backup and replication of 20 TB of live production data as part of a site migration, ensuring zero downtime during working days.

Education

Newcastle University

MSc Computer Science — 1st Class Distinction Sep 2019 – Sep 2020

University of Tripoli

BE Electrical and Electronic Engineering — Ranked 3rd in 2015 class · GPA: 83% sSep 2011 – Jul 2015

Community Engagement & Recognition

VMware vExpert — 2023, 2024, 2025

Awarded for outstanding contributions to the VMware community and a demonstrated commitment to sharing expertise and knowledge within the industry.

AWS Community Builder — 2022, 2023, 2024

Recognized for significant contributions to the AWS community, specifically in data storage solutions, exemplifying leadership and innovation in technology applications.